The Camarena Family is one of the most famous and major names within the tequila industry. Here in the UK, they are synonymous with a growing set of brands that are taking a different outlook to the tequila industry and offering an alternative on all three levels of brand leadership.

Heralding from the town of Tequila within the state of Jalisco over 250 years ago, their origins can be started from when their Spanish ancestors immigrated to Mexico in the early 18th century. In 1761, they co-founded the town of Arandas, where the distillery can be found today. 1860 saw the family plant their own agave estates around Arandas and in 1931, Don Agustin Camarena founded his distillery Casa Casco Viejo. Today though, Elena Herrera Orendain a descendent of Jose Cuervo, assumed control of the company in 1970 and its her children and grandchildren who manage the day-to-day.